A SaaS For Marketing Mix Modeling

Now you'll know for sure how to invest in every marketing action

Request demo

A SaaS For Marketing Mix Modeling

Now you'll know for sure how to invest in every marketing action

Request demo

ROI

0,5

5%

Revenue

$210K

24%

Online Sales

360K

4%

Offline Sales

400K

3%

10
11

2020

2021

2022

2023

2024

17
18

Dashboard

Predictions

Report

Real-time

Integrations

ROI

0,5

5%

Revenue

$210K

24%

Online Sales

360K

4%

10
11

2020

2021

2022

2023

2024

17
18

Dashboard

Predictions

Report

Integrations

Conneting data points
from +30 APIs

Connecting data points from +30 APIs

The origin and quality of the data is crucial to feed the prediction model.

Request demo

Conneting data points
from +30 APIs

Connecting data points from +30 APIs

The origin and quality of the data is crucial to feed the prediction model.

Request demo

Conneting data points
from +30 APIs

Connecting data points from +30 APIs

The origin and quality of the data is crucial to feed the prediction model.

Request demo

Real data

The model is trained with real data

ROAS

ROAS dimension for each channel

Modeling

Modeling of future scenarios

Maximize return

Budget every channel accurately

Up to date

The model keeps on being calibrated

Real data

The model is trained with real data

ROAS

ROAS dimension for each channel

Modeling

Modeling of future scenarios

Maximize return

Budget every channel accurately

Up to date

The model keeps on being calibrated

Frequently Asked Questions

Frequently Asked Questions

What variables are considered for the predictions?

Do I need a data scientist on my team?

How much does Athenea cost?

When will I get my prediction model?

What's the difference between Marketing Mix Modeling (MMM) and an attribution model?

Frequently Asked Questions

Frequently Asked Questions

What variables are considered for the predictions?

Do I need a data scientist on my team?

How much does Athenea cost?

When will I get my prediction model?

What's the difference between Marketing Mix Modeling (MMM) and an attribution model?

Frequently Asked Questions

Frequently Asked Questions

What variables are considered for the predictions?

Do I need a data scientist on my team?

How much does Athenea cost?

When will I get my prediction model?

What's the difference between Marketing Mix Modeling (MMM) and an attribution model?

Do you want to know
what combination of channels maximizes your profitability?

Request demo

Do you want to know
what combination of channels maximizes your profitability?

Request demo

Do you want to know what combination of channels maximizes your profitability?

Request demo

Strategic decisions supported by data science

Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?

Budget optimization

Smart Contribution

Cross Channel

Strategic decisions supported by data science

Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?

Budget optimization

Smart Contribution

Cross Channel

Strategic decisions supported by data science

Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?

Budget optimization

Smart Contribution

Cross Channel


Get a predictive MMM with your own SaaS

Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.

Learn more

Maximize your ROI

Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.

Learn more


Get a predictive MMM with your own SaaS

Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.

Learn more

Maximize your ROI

Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.

Learn more


Get a predictive MMM with your own SaaS

Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.

Learn more

Maximize your ROI

Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.

Learn more