A SaaS For Marketing Mix Modeling
Now you'll know for sure how to invest in every marketing action
Now you'll know for sure how to invest in every marketing action
Request demo
ROI
0,5
5%
Revenue
$210K
Online Sales
360K
4%
Offline Sales
400K
3%
2020
2021
2022
2023
2024
Dashboard
Predictions
Report
Real-time
Integrations
ROI
0,5
5%
Revenue
$210K
Online Sales
360K
4%
2020
2021
2022
2023
2024
Dashboard
Predictions
Report
Integrations
Connecting data points
from +30 APIs
Connecting data points from +30 APIs
The origin and quality of the data is crucial to feed the prediction model.
The origin and quality of the data is crucial to feed the prediction model.
Request demo
Real data
The model is trained with real data
ROAS
ROAS dimension for each channel
Modeling
Modeling of future scenarios
Maximize return
Budget every channel accurately
Up to date
The model keeps on being calibrated
Real data
The model is trained with real data
ROAS
ROAS dimension for each channel
Modeling
Modeling of future scenarios
Maximize return
Budget every channel accurately
Up to date
The model keeps on being calibrated
Frequently Asked Questions
Frequently Asked Questions
What variables are considered for the predictions?
Do I need a data scientist on my team?
How much does Athenea cost?
When will I get my prediction model?
What's the difference between Marketing Mix Modeling (MMM) and an attribution model?
Do you want to know
what combination of channels maximizes your profitability?
Do you want to know what combination of channels maximizes your profitability?
Request demo
Strategic decisions supported by data science
Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?
Budget optimization
Smart Contribution
Cross Channel
Strategic decisions supported by data science
Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?
Budget optimization
Smart Contribution
Cross Channel
Strategic decisions supported by data science
Are you struggling to determine the optimal level of investment in each marketing channel? How to reduce media investment without affecting results? How to correctly measure offline and online channels and their impact on each other?
Budget optimization
Smart Contribution
Cross Channel
Get a predictive MMM with your own SaaS
Get a predictive MMM with your own SaaS
Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.
Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.
Athenea is a SaaS for Marketing Mix Modeling based on Facebook's Robyn. Athenea feeds on your company data and environment variables to create an algorithmic model that predicts your sales.
Learn more
Maximize your ROI
Maximize your ROI
Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.
Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.
Your predictive modeling allows to optimize sales for a given budget. Eventually, you will know how to accurately budget every marketing channel and sell more with less.
Learn more
